Review: Shape Tape Concealer by Tarte

By M.C. -
If you live on Planet Makeup (which is a lovely place for vacation, come join us there), you've probably heard of Tarte's new Shape Tape Concealer. Literally everyone on YouTube is talking about it. There's a ridiculous amount of hype about it. It's been in more favorites videos and tutorial than I can count. The more I heard about it, the more I wanted it (which is usually my relationship with new makeup products). I finally got around to it a week ago at Ulta, and it was one of the best makeup decisions of my life.

First of all, I want to tell you that this concealer is only available at Ulta (also known as my favorite place in the world), it comes in 10 shades, and it costs $24. I know that's expensive; it's a little bigger than most standard concealers. For example, the Maybelline Fit Me concealer is .23 oz, and the Tarte Shape Tape is .33 oz. It is also a wonderful concealer, and it's definitely worth the money.

This concealer is so, so amazing. It's so full coverage. It blends so beautifully, and it makes your skin look amazing. Like, I wish my skin was really as perfect as it looks with this concealer. Honestly, Tarte should make this formula into a foundation. It's absolutely wonderful. Wonderful.

However, I will say that this concealer has a very thick formula. You really only need a tiny amount of this concealer. Usually, I paint on my concealer in big, long stripes, but I just dot this concealer on my face because it's so, so thick! A little concealer really goes a long way. To me, that's a good thing because this is a super expensive concealer. However, it's really easy to create a cakey mess if you use too much of this concealer. It also has a really huge applicator, which I don't really love because it makes it more difficult to be precise. However, for me, those are really minor concerns.

Another thing that I appreciate about this concealer is that it comes in so many different shades. As I said above, there are 10 different shades, whereas most concealers (especially inexpensive concealers) only come in 4 or 5 different shades. I think that's great because I know that a lot of people struggle to find makeup that accurately matches their skin tone. I really commend makeup brands that make an effort to represent lots of different skin tones. I have it in the lightest shade, which is called Fair. It's one of the few concealers that's actually light enough to be highlight-ing on me. A lot of concealers for "fair" skin tones are too warm toned for my skin, so I really appreciate this skin tone.

However, the best thing about the Shape Tape Concealer is obviously the name. I love the way "shape tape" rolls off the tongue. Like, I don't know what shape tape is supposed to be or what it means, but it's really fun to say. Shape tape. Shape tape. Shape tape. Tape shape. Shape tape. See, isn't that fun to say?

Final rating: 10/10

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